LA PISTOLINA.
A brand with character.
A world to match.
Rebrand & relaunchBrand direction. Campaigns. Content.
Social media. A new digital home.
The personality
was already there.
We gave it direction.
MGG joined an existing wine brand to reshape how it looks, speaks, and connects with people.
We retained La Pistolina’s recognizable identity and built a wider world around it: warm Italian hospitality, cinematic attitude, and a consistent voice across its campaigns and communications.
Visual language & messaging
Marketing creative
Ongoing social management
NO SMOKE.
ONLY FIRE.
Characters. Dry humor. A little mischief.
A cinematic campaign world that gives the brand something to say—and people a reason to watch.
A selection from the campaign world. Creative direction, campaign development, and a connected approach to how the work shows up.
A new home
for the whole brand.
Film, photography, the wines, and the founder’s story—brought together in a new, responsive website.
A clear introduction to the collection, tasting notes, and sales materials.
A dedicated home for six campaign films and a look behind the scenes.
Find the wine locally, connect with the brand, or visit its separate online store.
Built to live
beyond the launch.
The direction carries into social creative, email, merchandise, and sales materials—supported by a brand guide and ongoing creative partnership.
Brand guide. Reusable email design.
Wine sales sheets. Marketing creative.
A shared language for what comes next.
More than a single campaign.
A connected brand presence.
From defining the direction to making the work and launching its new digital home, the partnership brings La Pistolina’s personality into the places people encounter the brand.